Founder
Founder of Amplify and Roll.
Originally from New Zealand and now based in Australia, Alfie Robertson built his audience by documenting his own transformation online before turning that audience into multiple businesses. Today, his work focuses on technology, content, and building infrastructure for the creator economy.
Hero piece
YouTube
The old way of creating content is dead. Here's what actually works now — a breakdown of the frameworks Alfie uses to build audiences and businesses online.
Watch on YouTubeIndependent coverage
Featured Press & Media — independent editorial and speaking coverage first.
The Guardian featured Alfie Robertson as the founder of video editing app Roll, discussing Australia's startup environment and proposed tax changes affecting entrepreneurs.
Alfie appeared as a speaker at NZCreatorCon alongside representatives and industry leaders from companies including Meta, Google, and TikTok.
Long form conversations
A conversation about consistency, entrepreneurship, building a personal brand, Amplify, Roll, and the transition from creator to founder.
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An 80 minute conversation covering content strategy, storytelling, authority, product market fit, scaling coaching businesses, and building for the long term.
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A conversation about designing your life intentionally, balancing ambition with fulfilment, and building businesses that support the life you actually want.
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A discussion exploring how AI is reshaping value, work, and money — and what founders and creators should focus on as the landscape shifts.
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A long form conversation covering entrepreneurship, ambition, environment, personal development, Australia, travel, and Alfie's evolving approach to business.
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An earlier interview documenting Alfie's transition from corporate work into content, fitness, entrepreneurship, and building an audience online.
ListenAdditional media coverage
The items below include syndicated, distributed, and contributed coverage. They are listed for completeness and are not all independent editorial journalism.
Media library
Filter press, podcasts, interviews, speaking appearances and features.
A discussion exploring how AI is reshaping value, work, and money — and what founders and creators should focus on as the landscape shifts.
A conversation about designing your life intentionally, balancing ambition with fulfilment, and building businesses that support the life you actually want.
A conversation about consistency, entrepreneurship, building a personal brand, Amplify, Roll, and the transition from creator to founder.
The Guardian featured Alfie Robertson as the founder of video editing app Roll, discussing Australia's startup environment and proposed tax changes affecting entrepreneurs.
A long form conversation covering entrepreneurship, ambition, environment, personal development, Australia, travel, and Alfie's evolving approach to business.
An 80 minute conversation covering content strategy, storytelling, authority, product market fit, scaling coaching businesses, and building for the long term.
Alfie appeared as a speaker at NZCreatorCon alongside representatives and industry leaders from companies including Meta, Google, and TikTok.
Syndicated version of the MarketersMEDIA feature.
Distributed feature on Alfie's work across Amplify, Roll and the creator economy.
Announcement coverage of Amplify's expansion in the creator economy.
Contributed technology feature on Amplify, digital fitness and the creator economy.
Newswire coverage of Alfie's work with Amplify and Purebody programs.
An earlier interview documenting Alfie's transition from corporate work into content, fitness, entrepreneurship, and building an audience online.
Biography
Alfie Robertson is a New Zealand born founder based in Australia.
His career initially followed a more traditional path before he began documenting his personal development journey online through Alfie Gets Hard.
Beginning with no established audience, his content grew rapidly, with his journey to 100,000 followers in approximately 100 days becoming a central part of his early founder story.
He subsequently expanded from content into digital fitness and business before founding Amplify, a company focused on helping creators build, monetise, and scale their businesses.
His work has since expanded further into creator technology through Roll, an AI powered video editing platform designed to reduce the time required to turn raw camera roll footage into social content.
Today, Robertson's work sits at the intersection of technology, AI, content, and the creator economy.
Journey
Started documenting personal development and 75 Hard online.
Expanded his audience and moved into digital fitness, coaching, and creator led businesses.
Focused on building Amplify and infrastructure helping creators grow and monetise online audiences.
Expanded into creator technology through Roll, an AI powered video editing platform. Alongside increasing mainstream media, podcast, and conference appearances.
Companies
Building businesses around creators.
Amplify is a creator education, technology, and growth company focused on helping creators turn audiences and expertise into scalable businesses.
Camera roll to reel in seconds.
Roll is an AI powered mobile video editing platform designed to dramatically reduce the time creators spend editing short form content.
Topics
Profiles
Get in touch
For interviews, podcasts, speaking opportunities, or media enquiries regarding Alfie Robertson.
press@alfierobertson.com